In order to better understand how the model works, the study focuses on four cases of companies that have published titles using this business model and how successful their games were, as well as implications in terms of company popularity, model popularity and what caused some of them to fail.
The objective of this dissertation is to study the microtransactions business model and understand why it’s so popular, how can it succeed and how does it fail. Microtransactions are currently one of the most popular ways to monetize videogames, in particular free to play ones. “How should the business model be implemented in order to achieve success?” “What makes people spend money in free video games?”ħ.3. “Is microtransactions a successful business model?”ħ.2. League of Legends - doing free to play rightħ.1. When big publishers can’t get the model right - the case of EAĤ.3. A study of companies and business modelsĤ.2. Overview of Microtransactions as a business modelĤ.
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